As such, many social casino gaming companies are diversifying their portfolio to counter an over-reliance on their gambling segments. Upcoming online casino gaming regulations are also expected to have a strong impact on the market however, this can vary strongly by region. However, with the general economic slowdown, things have been less hectic in 2023.

In 2021, the market is seeing lots of movement, as there are not only pure play social casino gaming app developers but also traditional gambling companies which are entering the online and specifically mobile social casino market. Social casino gaming has boomed during the COVID-19 pandemic and several companies in the sector have gone public or were preparing for an IPO. The top downloaded casino gaming apps during the same period were Coin Master, Rumm圜ircle, and Higgs Domino Island.

In April 2023, Coin Master generated approximately 61.6 million U.S. The most popular casino gaming apps worldwide based on revenue are Coin Master, Bingo Blitz, and Jackpot Party Casino Slots. Additionally, the potential of social casino publishers is attractive to mainstream game publishers looking to enhance their mobile portfolio - in January 2022, Take-Two Entertainment (of GTA5 fame) acquired Zynga for 12.7 billion U.S. consumers with Big Fish Games and Zynga ranking first. Mobile gaming companies specializing in social casino games also boasted strong brand awareness among U.S. Other successful social casino game publishers include Moon Active, Playtika, as well as other emerging players such as DoubleDown Interactive, SciPlay and Huuuge Games. Zynga, however, is not the only player to capitalize on casino gaming going mobile. In 2022, Zynga Poker grossed approximately 88 million U.S.

The game can be played on Facebook and the app remains one of Zynga’s top grossing gaming app to date. One of the most popular titles in this segment was - and still is - Texas HoldEm Poker, a poker gaming app published by Zynga. This is significantly higher than the amount than users of other gaming genres are spending on their digital content. Social casino players are also more willing to spend money on in-game content than other players – in 2021, the average value of in-app purchase transactions per paying user amounted to 12.28 U.S.

Compared to other genres, casino apps are usually monetized through in-app purchases and only about a quarter of casino gaming app revenues are generated via in-app advertising. What once started as social network-based browser games in the early 2010s morphed into Facebook-to-mobile games with casual gaming apps exploding in popularity with the increased usage of smartphones among the population. Social casino gaming compared to other mobile genres

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